CA(Custom Audience)和LLA(Lookalike Audience)
1亿美金站长阿发
这部分audience就是靠之前积累的数据才有的了，我一般常会用的CA有
All Web Traffic |
All View Content |
All Add To Cart |
All Initiate Checkout |
All Purchase |
View Content >= 2x |
ATC >= 2x |
IC >= 2x |
Purchase >= 2x |
Customer CSV - Purchasers |
Customer CSV - Abandon Carts |
$0-25 Order Purchasers |
$25-50 Order Purchasers |
$50-75 Order Purchasers |
$75-100 Order Purchasers |
$100+ Order Purchasers |
Lifetime Value |
Product Specific (URL/Product ID) - VC |
Product Specific (URL/Product ID) - ATC |
Product Specific (URL/Product ID) - IC |
Product Specific (URL/Product ID) - PUR |
Top 5% Visitors On Site |
Top 10% Visitors On Site |
Top 25% Visitors On Site |
3s Video Views |
10s Video Views |
25% Video Views |
50% Video Views |
75% Video Views |
95% Video Views |
Opened Instant Experience |
Clicked Links in Instant Experience |
Friends of Page Likers |
FB - Everyone who engaged with your page |
FB - Anyone who visited your page |
FB - People who engaged with any post or ad |
FB - People who sent message to your page |
FB - People who saved your page or any post |
IG - Everyone who engaged with your business |
IG - Anyone who visited your business profile |
IG - People who engaged with your post or ad |
IG People who sent a message to your business profile |
IG - People who saved any post or ad |
Impulse Buyers - Purchase >= 1 + VC < 2 |
Non-Buyers/Bouncers - VC = 1 |
Top 20% Page Viewers |
Top 20% Spenders |
Top 20% Purchase Frequency |
Top 20% ATC Frequency |
Email Non-Openers/Non-Clickers |
Holiday Shoppers |
Discount Code Users |
Messenger Subscribers |
VIP Members |
Website Button Clickers |
Website Scroll % |
Pre-Purchase Upsell Buyers |
Post-Purchase Upsell Buyers |
Post-Purchase Downsell Buyers |
Collection Viewers |
然后LLA的话，我我一般会先尝试一个CA的5%的LLA，然后看效果如何，如果还行，我会继续尝试1%,2%,3%等等，然后中间的什么3%-4%，5%-6%之类的我也都会尝试，大家不要怕受众重叠，只要ROI可以，尽管去尝试就OK了。
